ELECTRONIC RESERVES
- Subjects
- Internet advertising
- Social media-Marketing
- Online social networks in business
- Consumer behavior
- Business conditions
- Economic conditions
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with...
- Author
- Scott
- David Meerman
- Subjects
- Internet marketing
- Digital marketing
- Business conditions
- Sales
- Electronic commerce
- Personal selling
- Economic conditions
- Marketing
- Internet
- Social networks
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New...
